So you have your eCommerce site up and running, but are you relying heavily on paid ads from Facebook and Google as a main source of traffic? If that is the case, you should be warned once you stop running the ads, you will lose the traffic. In this post, we will revisit the commerce marketing strategies, so you can get out of that vicious cycle and get more consistent traffic. Below we will show you how we increased traffic for one of our clients in 60 days, and built a sustainable online traffic model based on the actual case study.
This eCommerce site was a fairly new shopping site that needed more traffic and sales after its re-launch. After 2-3 months in, during the execution of our eCommerce marketing strategies, the traffic volume went up by 61% (excluding paid ads) in 2 months, compared to the previous 2 months period with paid ads.
Methods We Used
We focused on building “assets” via blogs, rather than spending money on pay per click advertising. After careful research and analysis, our eCommerce marketing strategies focused on a content strategy that was built around the target audience and their journey in making their purchasing decisions.
Organic traffic went up by 33%, direct traffic went up by 151%, referral traffic went up by 80%, and most importantly, sales volume went up by 57.6%. How did we do it? Below is a step-by-step guide to the eCommerce marketing strategies we used. If you need professional insights, and some advice, download the offer below for a 30-minute consultation and a 30-day free trial of the software that will accelerate your online business success.
Step 1. Know What You Sell
Understand what makes you different or unique from other competitors, what type of issues you specifically solve, and why. By clarifying this, you will have the better grasp of step 2, which is essential to your eCommerce marketing strategies, and overall business success.
Step 2. Know Your Target Audience
After a thorough analysis of step1, consider who will benefit from your service or products. This will become the key to your business and marketing success. Knowing your ideal target audience will eliminate unnecessary marketing campaigns targeting irrelevant demographic and thus can lower the cost per customer acquisition.
Step 3. Know Their Pain Points
What kind of challenge is your ideal audience facing? Why are they facing those problems or challenges? What should they know? Knowing these answers will ultimately shape the content strategy that will essentially become an asset to your website, creating a sustainable and consistent traffic.
Step 4. Provide Valuable Content, Frequently
The last step is to build your blog and content strategy around topics of your audience’s interest. This will ultimately help attract more qualified visitors to your site. The more you have all these points refined and addressed, the more successful you will get on your eCommerce business. Now you have it. If you are still uncertain how exactly you should go about executing these eCommerce marketing strategies, click the button below for a 30-minute free consultation, and 30-day risk free trial of the online marketing management tool.